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Right of Publicity
From wikilawschool.net. Wiki Law School does not provide legal advice. For educational purposes only.
Right of Publicity is the traditional right to charge for (or bar) commercial exploitation of name or likeness. In recent years it has been extended to include voice and "persona." It evolved out of (and has become a subset of) the Right of Privacy. Some entertainment and sports figures can charge tens of millions of dollars for their right of publicity.
References
See, a compendium of recent Right of Publicity articles in Entertainment Law Directory Articles Online
